Meet The Source vs Lily's · Bay Area shelf head-to-head
Meet The Source and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineupMeet The Source sits further up the premium end
Meet The Source
Lily's
15
brand power
48
3
products
28
3
categories
5
3
subcategories
6
1
grocers
14
$6.01
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meet The Source▭ Lily's
Distribution · 30% of score4·58
M
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meet The Source
only Lily's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Meet The Source · 0
no exclusive doors — everywhere Meet The Source is, Lily's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meet The Source · Lily's