Melissa's vs Moretti · Bay Area shelf head-to-head
Melissa's and Moretti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupMelissa's sits further up the premium end
Melissa's
Moretti
64
brand power
13
68
products
3
20
categories
2
8
grocers
3
$3.13
price per oz
29.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Moretti
Distribution · 30% of score33·13
M
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melissa's
only Moretti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Moretti