Melissa's vs Mycological · Bay Area shelf head-to-head
Melissa's and Mycological, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupMycological sits further up the premium end
Melissa's
Mycological
64
brand power
33
68
products
5
20
categories
1
8
grocers
7
$3.13
price per oz
$20.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Mycological
Distribution · 30% of score33·29
M
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melissa's
only Mycological
no top category Melissa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melissa's · 7
only Mycological · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Mycological
