Melissa's vs Pistol River · Bay Area shelf head-to-head
Melissa's and Pistol River, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineup
Melissa's
Pistol River
64
brand power
17
68
products
3
20
categories
1
8
grocers
3
$7.20
avg price
$10.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Pistol River
Distribution · 30% of score33·13
P
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melissa's
only Pistol River
no top category Melissa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melissa's · 6
only Pistol River · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Pistol River