Melissa's vs Tampico · Bay Area shelf head-to-head
Melissa's and Tampico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineup
Melissa's
Tampico
64
brand power
0
68
products
18
20
categories
3
8
grocers
2
$7.20
avg price
$3.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Tampico
Distribution · 30% of score33·8
T
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melissa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melissa's · 6
only Tampico · 0
no exclusive doors — everywhere Tampico is, Melissa's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Tampico