Melora vs Manukora · Bay Area shelf head-to-head
Melora and Manukora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manukora is in more Bay Area grocersManukora sits further up the premium end
Melora
Manukora
31
brand power
27
8
products
9
3
categories
1
6
subcategories
1
6
grocers
7
$2.92
price per oz
$6.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melora▭ Manukora
Distribution · 30% of score25·29
M
M
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manukora
no top category Melora doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melora · 1
only Manukora · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melora · Manukora
