Mestemacher vs Josey Baker Bread · Bay Area shelf head-to-head
Mestemacher and Josey Baker Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mestemacher is in more Bay Area grocersJosey Baker Bread sits further up the premium end
Mestemacher
Josey Baker Bread
35
brand power
37
14
products
15
1
categories
3
5
subcategories
5
12
grocers
6
44.5¢
price per oz
63.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mestemacher▭ Josey Baker Bread
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mestemacher
no top category Josey Baker Bread doesn’t also play in.
only Josey Baker Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mestemacher · Josey Baker Bread
