Mestemacher vs Oroweat · Bay Area shelf head-to-head
Mestemacher and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat fields the deeper lineupMestemacher sits further up the premium end
Mestemacher
Oroweat
35
brand power
49
14
products
40
1
categories
2
5
subcategories
11
12
grocers
12
44.5¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mestemacher▭ Oroweat
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mestemacher
no top category Oroweat doesn’t also play in.
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mestemacher · Oroweat
