Mevgal vs Mt Vikos · Bay Area shelf head-to-head
Mevgal and Mt Vikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt Vikos carries more Brand PowerMt Vikos is in more Bay Area grocers
Mevgal
Mt Vikos
14
brand power
32
4
products
6
1
categories
4
5
grocers
12
$1.69
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mevgal▭ Mt Vikos
Distribution · 30% of score21·50
M
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mevgal
no top category Mt Vikos doesn’t also play in.
only Mt Vikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mevgal · Mt Vikos
