Mezcla vs Quantum Energy Square · Bay Area shelf head-to-head
Mezcla and Quantum Energy Square, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezcla carries more Brand PowerMezcla is in more Bay Area grocersMezcla fields the deeper lineupMezcla sits further up the premium end
Mezcla
Quantum Energy Square
42
brand power
22
16
products
6
3
categories
1
9
grocers
7
$2.34
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezcla▭ Quantum Energy Square
Distribution · 30% of score38·29
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mezcla
only Quantum Energy Square
no top category Mezcla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quantum Energy Square · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezcla · Quantum Energy Square
