Mid East vs Tarazi · Bay Area shelf head-to-head
Mid East and Tarazi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tarazi is in more Bay Area grocersMid East fields the deeper lineupTarazi sits further up the premium end
Mid East
Tarazi
37
brand power
34
15
products
8
7
categories
3
9
subcategories
3
4
grocers
10
58.5¢
price per oz
78.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mid East▭ Tarazi
Distribution · 30% of score17·42
M
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mid East
only Tarazi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mid East · Tarazi