Mike's Hot Honey vs Wedderspoon · Bay Area shelf head-to-head
Mike's Hot Honey and Wedderspoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersMike's Hot Honey fields the deeper lineupWedderspoon sits further up the premium end
Mike's Hot Honey
Wedderspoon
38
brand power
20
12
products
3
2
categories
2
11
grocers
4
$1.37
price per oz
$4.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Hot Honey▭ Wedderspoon
Distribution · 30% of score46·17
W
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Hot Honey
only Wedderspoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Hot Honey · Wedderspoon