Mila vs Lu Lu's · Bay Area shelf head-to-head
Mila and Lu Lu's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila carries more Brand PowerMila is in more Bay Area grocers
Mila
Lu Lu's
29
brand power
24
9
products
10
2
categories
2
4
subcategories
3
5
grocers
1
$7.74
avg price
$12.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mila▭ Lu Lu's
Distribution · 30% of score21·4
M
L
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mila
only Lu Lu's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lu Lu's · 0
no exclusive doors — everywhere Lu Lu's is, Mila is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mila · Lu Lu's
