Milan Salami vs Creminelli Fine Meats · Bay Area shelf head-to-head
Milan Salami and Creminelli Fine Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creminelli Fine Meats carries more Brand PowerCreminelli Fine Meats is in more Bay Area grocersCreminelli Fine Meats fields the deeper lineup
Milan Salami
Creminelli Fine Meats
9
brand power
56
2
products
31
1
categories
5
1
subcategories
6
2
grocers
13
$11.52
avg price
$10.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milan Salami▭ Creminelli Fine Meats
Distribution · 30% of score8·54
M
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milan Salami
no top category Creminelli Fine Meats doesn’t also play in.
only Creminelli Fine Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milan Salami · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milan Salami · Creminelli Fine Meats