Milan vs Columbus · Bay Area shelf head-to-head
Milan and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineup
Milan
Columbus
15
brand power
60
7
products
40
1
categories
6
1
subcategories
13
2
grocers
16
$12.86
avg price
$10.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milan▭ Columbus
Distribution · 30% of score8·67
M
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milan
no top category Columbus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milan · 0
no exclusive doors — everywhere Milan is, Columbus is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milan · Columbus
