Milk-bone vs Portland Pet Food · Bay Area shelf head-to-head
Milk-bone and Portland Pet Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portland Pet Food carries more Brand PowerPortland Pet Food is in more Bay Area grocersMilk-bone fields the deeper lineupPortland Pet Food sits further up the premium end
Milk-bone
Portland Pet Food
34
brand power
39
16
products
13
1
categories
3
10
grocers
13
46.6¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milk-bone▭ Portland Pet Food
Distribution · 30% of score42·54
M
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milk-bone
no top category Portland Pet Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milk-bone · 1
only Portland Pet Food · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milk-bone · Portland Pet Food
