Mills Coffee vs Pop & Bottle · Bay Area shelf head-to-head
Mills Coffee and Pop & Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersPop & Bottle fields the deeper lineupPop & Bottle sits further up the premium end
Mills Coffee
Pop & Bottle
9
brand power
51
2
products
21
1
categories
3
1
subcategories
4
1
grocers
17
$3.99
avg price
$4.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mills Coffee▭ Pop & Bottle
Distribution · 30% of score4·71
M
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mills Coffee
no top category Pop & Bottle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mills Coffee · 0
no exclusive doors — everywhere Mills Coffee is, Pop & Bottle is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mills Coffee · Pop & Bottle