Milton's vs La Panzanella · Bay Area shelf head-to-head
Milton's and La Panzanella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's fields the deeper lineupLa Panzanella sits further up the premium end
Milton's
La Panzanella
48
brand power
48
26
products
19
3
categories
2
17
grocers
17
93.1¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milton's▭ La Panzanella
Distribution · 30% of score71·71
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milton's
only La Panzanella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milton's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milton's · La Panzanella
