Minor Figures vs Elmhurst · Bay Area shelf head-to-head
Minor Figures and Elmhurst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerMinor Figures is in more Bay Area grocersElmhurst fields the deeper lineupElmhurst sits further up the premium end
Minor Figures
Elmhurst
34
brand power
53
9
products
24
2
categories
5
2
subcategories
6
14
grocers
12
21.1¢
price per fl oz
28.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minor Figures▭ Elmhurst
Distribution · 30% of score58·50
M
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minor Figures
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minor Figures · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minor Figures · Elmhurst
