Minute Maid vs Uncle Matt's Organic · Bay Area shelf head-to-head
Minute Maid and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Uncle Matt's Organic carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersMinute Maid fields the deeper lineupUncle Matt's Organic sits further up the premium end
Minute Maid
Uncle Matt's Organic
34
brand power
44
24
products
21
1
categories
2
6
subcategories
7
9
grocers
16
9.3¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minute Maid▭ Uncle Matt's Organic
Distribution · 30% of score38·67
M
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minute Maid
no top category Uncle Matt's Organic doesn’t also play in.
only Uncle Matt's Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minute Maid · 1
only Uncle Matt's Organic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minute Maid · Uncle Matt's Organic
