Minute Rice vs Hinode · Bay Area shelf head-to-head
Minute Rice and Hinode, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Rice carries more Brand PowerMinute Rice is in more Bay Area grocersMinute Rice fields the deeper lineupMinute Rice sits further up the premium end
Minute Rice
Hinode
35
brand power
25
10
products
7
4
categories
2
6
subcategories
4
8
grocers
6
$4.85
avg price
$8.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minute Rice▭ Hinode
Distribution · 30% of score33·25
M
H
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minute Rice
only Hinode
no top category Minute Rice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minute Rice · 3
only Hinode · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minute Rice · Hinode