Mission vs Guerrero · Bay Area shelf head-to-head
Mission and Guerrero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineupMission sits further up the premium end
Mission
Guerrero
59
brand power
52
54
products
35
6
categories
2
8
subcategories
5
12
grocers
8
28.9¢
price per oz
0.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Guerrero
Distribution · 30% of score50·33
G
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pork Snacks2 vs 2 SKUs
only Guerrero
no top category Mission doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mission · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Guerrero
