Mission vs On The Border · Bay Area shelf head-to-head
Mission and On The Border, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Mission
On The Border
59
brand power
16
54
products
3
6
categories
2
8
subcategories
2
12
grocers
3
$5.55
avg price
$4.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ On The Border
Distribution · 30% of score50·13
O
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mission
only On The Border
no top category Mission doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · On The Border