Mission vs Tostitos · Bay Area shelf head-to-head
Mission and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Mission
Tostitos
59
brand power
47
54
products
32
6
categories
3
8
subcategories
3
12
grocers
11
28.9¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Tostitos
Distribution · 30% of score50·46
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mission
only Tostitos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mission · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Tostitos
