Missy J's vs Unreal · Bay Area shelf head-to-head
Missy J's and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineupMissy J's sits further up the premium end
Missy J's
Unreal
9
brand power
58
9
products
25
4
categories
4
4
grocers
21
$1.66
price per oz
$2.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Missy J's▭ Unreal
Distribution · 30% of score17·88
M
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Missy J's
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Missy J's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Missy J's · Unreal