Mitoku vs Takaokaya · Bay Area shelf head-to-head
Mitoku and Takaokaya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitoku carries more Brand PowerTakaokaya is in more Bay Area grocersMitoku fields the deeper lineup
Mitoku
Takaokaya
34
brand power
19
13
products
3
6
categories
1
1
grocers
2
$14.17
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitoku▭ Takaokaya
Distribution · 30% of score4·8
T
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitoku
only Takaokaya
no top category Mitoku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mitoku · 1
only Takaokaya · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitoku · Takaokaya