Miyoko's Creamery vs Melt Organic · Bay Area shelf head-to-head
Miyoko's Creamery and Melt Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miyoko's Creamery is in more Bay Area grocersMiyoko's Creamery fields the deeper lineupMiyoko's Creamery sits further up the premium end
Miyoko's Creamery
Melt Organic
26
brand power
24
11
products
4
3
categories
1
12
grocers
10
91.6¢
price per oz
57.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miyoko's Creamery▭ Melt Organic
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miyoko's Creamery
only Melt Organic
no top category Miyoko's Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miyoko's Creamery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miyoko's Creamery · Melt Organic
