Monari Federzoni vs Sparrow Lane · Bay Area shelf head-to-head
Monari Federzoni and Sparrow Lane, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monari Federzoni carries more Brand PowerMonari Federzoni is in more Bay Area grocersMonari Federzoni fields the deeper lineupSparrow Lane sits further up the premium end
Monari Federzoni
Sparrow Lane
33
brand power
21
12
products
6
3
categories
3
11
grocers
3
56.2¢
price per fl oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monari Federzoni▭ Sparrow Lane
Distribution · 30% of score46·13
M
S
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monari Federzoni
only Sparrow Lane
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monari Federzoni · Sparrow Lane