Monari Federzoni vs Vilux · Bay Area shelf head-to-head
Monari Federzoni and Vilux, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monari Federzoni is in more Bay Area grocersMonari Federzoni fields the deeper lineup
Monari Federzoni
Vilux
33
brand power
29
12
products
8
3
categories
4
3
subcategories
5
11
grocers
4
56.2¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monari Federzoni▭ Vilux
Distribution · 30% of score46·17
M
V
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monari Federzoni
no top category Vilux doesn’t also play in.
only Vilux
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monari Federzoni · Vilux