Morbiducci vs Enzo's Table · Bay Area shelf head-to-head
Morbiducci and Enzo's Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo's Table carries more Brand PowerEnzo's Table is in more Bay Area grocersEnzo's Table fields the deeper lineupEnzo's Table sits further up the premium end
Morbiducci
Enzo's Table
8
brand power
38
2
products
13
1
categories
5
3
grocers
6
$1.33
price per oz
$1.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morbiducci▭ Enzo's Table
Distribution · 30% of score13·25
M
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morbiducci
no top category Enzo's Table doesn’t also play in.
only Enzo's Table
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morbiducci · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morbiducci · Enzo's Table