Morbiducci vs Semifreddi’s · Bay Area shelf head-to-head
Morbiducci and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineup
Morbiducci
Semifreddi’s
8
brand power
53
2
products
24
1
categories
7
1
subcategories
12
3
grocers
14
$1.33
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morbiducci▭ Semifreddi’s
Distribution · 30% of score13·58
M
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morbiducci
no top category Semifreddi’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Morbiducci · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morbiducci · Semifreddi’s