Moretti vs Melissa's · Bay Area shelf head-to-head
Moretti and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupMelissa's sits further up the premium end
Moretti
Melissa's
13
brand power
64
3
products
68
2
categories
20
3
grocers
8
29.6¢
price per oz
$3.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moretti▭ Melissa's
Distribution · 30% of score13·33
M
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moretti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moretti · Melissa's