Morning Star Farms vs Actual Veggies · Bay Area shelf head-to-head
Morning Star Farms and Actual Veggies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerMorning Star Farms is in more Bay Area grocersMorning Star Farms fields the deeper lineup
Morning Star Farms
Actual Veggies
52
brand power
35
22
products
12
4
categories
2
5
subcategories
2
11
grocers
8
74.2¢
price per oz
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morning Star Farms▭ Actual Veggies
Distribution · 30% of score46·33
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morning Star Farms
only Actual Veggies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Morning Star Farms · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morning Star Farms · Actual Veggies
