Morning Star Farms vs Dr. Praeger's · Bay Area shelf head-to-head
Morning Star Farms and Dr. Praeger's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerDr. Praeger's is in more Bay Area grocersMorning Star Farms fields the deeper lineupMorning Star Farms sits further up the premium end
Morning Star Farms
Dr. Praeger's
52
brand power
39
22
products
12
4
categories
2
5
subcategories
2
11
grocers
13
74.2¢
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morning Star Farms▭ Dr. Praeger's
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morning Star Farms
only Dr. Praeger's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morning Star Farms · 2
only Dr. Praeger's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morning Star Farms · Dr. Praeger's
