Morning Star Farms vs Quorn · Bay Area shelf head-to-head
Morning Star Farms and Quorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morning Star Farms carries more Brand PowerMorning Star Farms is in more Bay Area grocersMorning Star Farms fields the deeper lineupQuorn sits further up the premium end
Morning Star Farms
Quorn
52
brand power
32
22
products
9
4
categories
2
5
subcategories
3
11
grocers
7
74.2¢
price per oz
82.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morning Star Farms▭ Quorn
Distribution · 30% of score46·29
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives12 vs 7 SKUs
9% of shelf
only Morning Star Farms
only Quorn
no top category Morning Star Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morning Star Farms · 6
only Quorn · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morning Star Farms · Quorn
