Morton vs Jacobsen Salt Co. · Bay Area shelf head-to-head
Morton and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
Morton
Jacobsen Salt Co.
40
brand power
41
19
products
25
2
categories
5
3
subcategories
7
12
grocers
12
36.5¢
price per oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morton▭ Jacobsen Salt Co.
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morton
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morton · Jacobsen Salt Co.
