Moshi vs Blue Monkey · Bay Area shelf head-to-head
Moshi and Blue Monkey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Monkey carries more Brand PowerBlue Monkey is in more Bay Area grocersMoshi sits further up the premium end
Moshi
Blue Monkey
19
brand power
27
7
products
9
2
categories
2
5
grocers
7
38.6¢
price per fl oz
26.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moshi▭ Blue Monkey
Distribution · 30% of score21·29
M
B
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moshi
only Blue Monkey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Moshi · 2
only Blue Monkey · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moshi · Blue Monkey
