Moshi vs Kimino · Bay Area shelf head-to-head
Moshi and Kimino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimino carries more Brand PowerKimino is in more Bay Area grocersKimino fields the deeper lineupKimino sits further up the premium end
Moshi
Kimino
19
brand power
29
7
products
15
2
categories
2
5
grocers
8
38.6¢
price per fl oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moshi▭ Kimino
Distribution · 30% of score21·33
M
K
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moshi
no top category Kimino doesn’t also play in.
only Kimino
no top category Moshi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moshi · Kimino
