Mother's vs La Fundidora · Bay Area shelf head-to-head
Mother's and La Fundidora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother's carries more Brand PowerLa Fundidora sits further up the premium end
Mother's
La Fundidora
27
brand power
20
5
products
6
3
categories
2
4
subcategories
2
7
grocers
7
67.1¢
price per oz
77.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother's▭ La Fundidora
Distribution · 30% of score29·29
M
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother's
only La Fundidora
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mother's · 3
only La Fundidora · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother's · La Fundidora