Mother's vs Papalote · Bay Area shelf head-to-head
Mother's and Papalote, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Papalote is in more Bay Area grocersPapalote sits further up the premium end
Mother's
Papalote
27
brand power
28
5
products
4
3
categories
1
4
subcategories
1
7
grocers
12
67.1¢
price per oz
63.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother's▭ Papalote
Distribution · 30% of score29·50
M
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother's
only Papalote
no top category Mother's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother's · 2
only Papalote · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother's · Papalote