Motts Applesauce Ms vs Gogo Squeez · Bay Area shelf head-to-head
Motts Applesauce Ms and Gogo Squeez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gogo Squeez carries more Brand PowerGogo Squeez is in more Bay Area grocersGogo Squeez fields the deeper lineupGogo Squeez sits further up the premium end
Motts Applesauce Ms
Gogo Squeez
22
brand power
57
3
products
26
1
categories
6
9
grocers
15
1.1¢
price per oz
42.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Motts Applesauce Ms▭ Gogo Squeez
Distribution · 30% of score38·63
M
G
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Motts Applesauce Ms
no top category Gogo Squeez doesn’t also play in.
only Gogo Squeez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Motts Applesauce Ms · 3
only Gogo Squeez · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Motts Applesauce Ms · Gogo Squeez
