Mott's vs North Coast Organic · Bay Area shelf head-to-head
Mott's and North Coast Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
North Coast Organic carries more Brand PowerNorth Coast Organic is in more Bay Area grocers
Mott's
North Coast Organic
44
brand power
50
22
products
20
4
categories
2
6
subcategories
2
11
grocers
17
33.4¢
price per fl oz
23.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mott's▭ North Coast Organic
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice9 vs 10 SKUs
1% of shelf
only Mott's
only North Coast Organic
no top category Mott's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only North Coast Organic · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mott's · North Coast Organic
