Mott's vs Tree Top · Bay Area shelf head-to-head
Mott's and Tree Top, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mott's carries more Brand PowerMott's is in more Bay Area grocersMott's fields the deeper lineupMott's sits further up the premium end
Mott's
Tree Top
44
brand power
22
22
products
10
4
categories
2
6
subcategories
2
11
grocers
9
33.4¢
price per fl oz
9.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mott's▭ Tree Top
Distribution · 30% of score46·38
T
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mott's
only Tree Top
no top category Mott's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tree Top · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mott's · Tree Top
