Mountain Valley vs Poland Spring · Bay Area shelf head-to-head
Mountain Valley and Poland Spring, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Valley carries more Brand PowerMountain Valley is in more Bay Area grocersMountain Valley fields the deeper lineupMountain Valley sits further up the premium end
Mountain Valley
Poland Spring
48
brand power
23
14
products
7
3
categories
2
18
grocers
3
$8.52
avg price
$6.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Valley▭ Poland Spring
Distribution · 30% of score75·13
P
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Valley
only Poland Spring
no top category Mountain Valley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Mountain Valley Water Spring Water 12 Pack, 1 LT | Still Drinking Water with Naturally Balanced Minerals for a Crisp Clean Taste - Glass Bottles
$35.99
Poland Spring Maine Spring Bottled Water - 16.9 Fl Oz, 24 Pack | Still Bottled Water with Naturally Occurring Minerals & Electrolytes - Pure Crisp Refreshing Hydration
$6.79
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Valley · Poland Spring
