Mountain Valley vs Proud Source Water · Bay Area shelf head-to-head
Mountain Valley and Proud Source Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Valley carries more Brand PowerMountain Valley is in more Bay Area grocersMountain Valley fields the deeper lineupProud Source Water sits further up the premium end
Mountain Valley
Proud Source Water
48
brand power
18
14
products
5
3
categories
1
18
grocers
5
16.5¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Valley▭ Proud Source Water
Distribution · 30% of score75·21
P
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Valley
only Proud Source Water
no top category Mountain Valley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Valley · Proud Source Water
