Mt Vikos vs Mevgal · Bay Area shelf head-to-head
Mt Vikos and Mevgal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt Vikos carries more Brand PowerMt Vikos is in more Bay Area grocers
Mt Vikos
Mevgal
32
brand power
14
6
products
4
4
categories
1
12
grocers
5
$1.38
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt Vikos▭ Mevgal
Distribution · 30% of score50·21
M
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mt Vikos
only Mevgal
no top category Mt Vikos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt Vikos · Mevgal
