Mum-mum vs Gerber · Bay Area shelf head-to-head
Mum-mum and Gerber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerGerber is in more Bay Area grocersGerber fields the deeper lineupGerber sits further up the premium end
Mum-mum
Gerber
11
brand power
45
3
products
50
1
categories
5
1
subcategories
6
1
grocers
7
$3.72
avg price
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mum-mum▭ Gerber
Distribution · 30% of score4·29
M
G
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mum-mum
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mum-mum · 0
no exclusive doors — everywhere Mum-mum is, Gerber is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mum-mum · Gerber