Mychelle vs Neutrogena · Bay Area shelf head-to-head
Mychelle and Neutrogena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neutrogena carries more Brand PowerNeutrogena is in more Bay Area grocers
Mychelle
Neutrogena
27
brand power
39
9
products
9
2
categories
5
5
subcategories
6
2
grocers
3
$14.80
price per fl oz
$3.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mychelle▭ Neutrogena
Distribution · 30% of score8·13
M
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mychelle
no top category Neutrogena doesn’t also play in.
only Neutrogena
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mychelle · 1
only Neutrogena · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mychelle · Neutrogena
