Mylk Labs vs Kodiak · Bay Area shelf head-to-head
Mylk Labs and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineupMylk Labs sits further up the premium end
Mylk Labs
Kodiak
24
brand power
61
6
products
37
1
categories
8
1
subcategories
9
6
grocers
16
$2.10
price per oz
37.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mylk Labs▭ Kodiak
Distribution · 30% of score25·67
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mylk Labs
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mylk Labs · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mylk Labs · Kodiak
