Myojo vs Lotus Foods · Bay Area shelf head-to-head
Myojo and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Myojo
Lotus Foods
9
brand power
54
6
products
28
3
categories
4
3
subcategories
9
2
grocers
17
$6.97
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Myojo▭ Lotus Foods
Distribution · 30% of score8·71
M
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Myojo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Myojo · 0
no exclusive doors — everywhere Myojo is, Lotus Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Myojo · Lotus Foods